GUIDED SEO FOR ECOMMERCE STORE OWNERS

Drive Traffic & Increase Your Sales

We help eCommerce entrepreneurs increase visibility in Google with a step-by-step, DIY-friendly approach to SEO. No guesswork. No overwhelm.

Does any of this sound familiar?

“I’m not sure where to start with SEO.”
“I don’t have time to waste on tactics that don’t work.”
“I want to get more traffic to my store — without spending a fortune on ads.”

If so, you’re not alone.

That’s where we come in.

With guided SEO, eCommerce store owners can ...

• Understand how SEO works (without needing to be an expert)
• Craft an impactful SEO strategy so you invest your time wisely,
• Identify the quick SEO wins for your store,
• Follow a step-by-step process that’s easy to implement,
• Get answers to questions and feedback on your work,
• Stay up to date with the latest in SEO and generative AI in search.

It's a simpler, supported way forward.

What's included in Guided SEO

A step-by-step way to do SEO — with expert help, no guesswork, and zero overwhelm.

Courses

Distilling decades of experience.

Courses & Templates

Instant access to Pathfinder’s entire suite of SEO courses, videos, templates, and resources including our Introduction to SEO Course.

SEO Checklists

Step-by-step guides so that you aren’t just learning SEO; you are taking action.

— CHRIS LEMA

Coaching

You don’t have to go it alone. We’ll be here every step of the way.

— ROBYN WHITE

Group Coaching

Get your questions answered and receive feedback on your work during our weekly Office Hours.

Skills Training

Live training on SEO strategies and tactics with industry experts. Access to all recordings.

One-On-One Coaching

Personalized coaching calls are available on our Pathfinder Plus membership and à la carte.

Community

Connect with fellow business owners, stay motivated, and keep up with the latest in SEO — together.

Dedicated Chat Spaces

Topic-specific spaces so you can collaborate with and learn from others with similar interests.

Masterminds

Join mastermind calls with like-minded community members to stay current on the latest SEO strategies.

— ERICA FALBAUR, NEW DIRECTIONS COLORADO

What Sets Us Apart?

Most SEO advice falls into one of four buckets:

• Free content that’s confusing. YouTube videos and blogs can be helpful, but only if you already know what the next most impactful step is.
• SEO tools that don’t teach you how to use them. Software like Semrush or Ahrefs can identify problems, but not how to fix them.
• Courses with no support. A $49 course might explain SEO basics, but it won’t help when you have questions about your specific website.
• Agencies that cost thousands. Hiring out SEO is expensive, and no one knows your business better than you.

Pathfinder SEO is different.

We combine step-by-step training, coaching, and a supportive community, so you can confidently invest in your own SEO and get results that last.

Meet Your Coaches

Our coaches have decades of experience to share and love teaching.

Lindsay Halsey

SEO, GOOGLE ANALYTICS & LOOKER STUDIO

For over 15 years, Lindsay has been creating impactful, future-proof SEO campaigns for businesses of all sizes. She enjoys teaching SEO to site owners and web designers via courses and coaching. Outside of the office, Lindsay spends time with her family in the Rocky Mountains of Colorado. She also is the founder of a nonprofit in Tanzania, To Return.

Lori Calcott

GOOGLE ADS, GOOGLE ANALYTICS, & LOOKER STUDIO

Originally from Pittsburgh, Lori is the published author of The Definitive Guide to Google AdWords. She has extensive experience in paid search and a keen eye towards maximizing return on investment from Google Ads. When not at work, Lori spends time with her family and can often be found hiking and skiing the Highland Bowl.

Michael Lykins

SEO & GOOGLE ANALYTICS

A lifelong learner, Michael is an SEO coach with extensive knowledge and experience in the latest SEO tools, tactics, and strategies. He’s constantly testing new SEO technologies and shares his findings via Office Hours, Skills Training, and Mastermind calls. Working out of Columbus, OH, Michael enjoys learning new things and testing out games with his friends.

Frequently Asked Questions

When are the group coaching calls? Where are they held? Are they recorded?
We host 4-6 group calls per week. While based in the United States, we span time zones to ensure all members can access group coaching. If you don’t see times that work for you, please let us know so we can update our calendar accordingly.

The group calls are held on Circle, our membership platform. Joining a Circle call is very similar to joining a Zoom call.

The Skills Training sessions are recorded and available on demand. However, the Office Hours and Masterminds are not recorded so that members feel comfortable asking questions, and any data they share is private.

Do I get one-on-one coaching?
Our highest tier offering includes 1 x one-on-one coaching sessions each month. You can also purchase a coaching session a la carte at $150/hour.

Do coaching sessions roll over or accumulate?
One-on-one coaching sessions don’t roll over or accumulate.

What if I need to cancel my membership?
No problem. You can easily cancel your membership anytime.

Can I upgrade or downgrade?
Yes, you can upgrade and downgrade between tiers.

Can I pause my membership?
You can't pause your membership, but you can cancel it and come back.

Is there a refund or money-back guarantee?
Try our 14-day free trial for full access to our Core membership as a risk-free way of taking Pathfinder for a spin.