SEO Skills Course for Web Designers & Agencies

Increase your confidence and add value to your web design projects.

If you are like most of the web designers and digital agencies we work with, your clients are looking for more than a website. They want growth via increased website traffic, lead generation, and sales. And, they prefer to work with one agency for all marketing services.

That puts a lot on your already full plate. SEO is complex and ever-changing, and results are not guaranteed. Add to this AI-generated results and the rise of alternative search engines.

That's where this course comes in.

If you've ever ...

• Avoided SEO because it feels too overwhelming
• Wondered if you're “doing it right”
• Felt unsure about what even matters anymore in SEO

… you’re not alone.

This course is here to change that.

It’s your step-by-step guide to building confidence with future-proof SEO skills — so you can deliver websites that look good and perform well on Google.

What You’ll Learn

• Fundamentals. How search engines work and how SEO is evolving in the age of AI.
• Measurement. How to set up Google Analytics, Google Search Console, rank tracking, and monthly reports.
• Strategy. Master keyword research and craft strategic SEO plans for your clients.
• Technical SEO. Implement best practices, including site structure, URL best practices, 301 redirect management, and more.
• Content marketing. How to craft an impactful content strategy and create SEO-friendly content and blog posts.
• On-Site SEO. Best practices including page titles and meta descriptions, headers, internal links, and image optimization.
• Off-Site SEO. Understand the basics of backlinks, Google Business Profiles, and local SEO signals.

What's Included

• 5 hours of on-demand video lessons
• Templates including an SEO Workbook
• Tool and resource recommendations
• Lifetime access
• Access to coaching and community with a Pathfinder SEO membership

Course Curriculum

Hi, I'm Lindsay Halsey

INSTRUCTOR

As the co-owner of an SEO agency, I’ve worked on SEO projects for hundreds of small to large businesses over the past fifteen years. Along the way, I found that the partner best suited to offer SEO services is you, the web designer/developer.

You already know your customer’s business.

You already know your customer’s audience.

You already know your customer’s website.

You already are offering SEO services.

… You just aren't getting paid for them.

Today, I teach web designers, freelancers, and agencies how to offer SEO services. You’ll solve your customer’s challenge (getting found on Google) while growing your recurring revenue!

In this course, I accelerate you through building your SEO offering by sharing the complete blueprint of packaging, pricing, marketing, selling, and delivering SEO services so you can increase your recurring revenue.