SEO Assessment for Web Designers & Agencies

Learn how to deliver a strategic, client-ready SEO Assessment that reviews current performance, identifies opportunities, and sets the stage for long-term growth.

If you’re a web designer or digital agency, you’ve probably had a client ask: “Can you take a quick look at my SEO?”
Instead of giving away informal advice, turn that conversation into a paid, high-value service with an SEO Assessment.

In this course, you’ll learn how to deliver a 360-degree review of a client’s website — focused on what matters most and packaged in a professional, easy-to-understand format. The result? A strategic roadmap that educates clients, sets expectations, and opens the door to ongoing SEO work.

It's an on-ramp to long-term SEO success.

What You’ll Learn

• What to evaluate across the four pillars of SEO
• How to conduct a clear, efficient audit using free tools
• How to identify and prioritize opportunities for improvement
• How to craft a client-ready PDF that communicates findings and next steps

Assessment Structure

In the course, you’ll learn to review and report on:

• Technical SEO — Crawlability, indexing, mobile-friendliness, site speed, and more.
• Content — Quality, keyword targeting, structure, and alignment with search intent.
• On-Page SEO — Page titles, meta descriptions, headers, internal linking, schema markup, and image optimization.
• Off-Site SEO — Google Business Profile, backlinks, and local visibility.

What's Included

• 1 hour of on-demand video lessons
• Step by step process documentation
• SEO Assessment template
• Lifetime access
• Access to coaching and community with a Pathfinder SEO membership

Course Curriculum

Hi, I'm Lindsay Halsey

INSTRUCTOR

As the co-owner of an SEO agency, I’ve worked on SEO projects for hundreds of small to large businesses over the past fifteen years. Along the way, I found that the partner best suited to offer SEO services is you, the web designer/developer.

You already know your customer’s business.

You already know your customer’s audience.

You already know your customer’s website.

You already are offering SEO services.

… You just aren't getting paid for them.

Today, I teach web designers, freelancers, and agencies how to offer SEO services. You’ll solve your customer’s challenge (getting found on Google) while growing your recurring revenue!

In this course, I accelerate you through building your SEO offering by sharing the complete blueprint of packaging, pricing, marketing, selling, and delivering SEO services so you can increase your recurring revenue.