SEO Coaching

You don't have to go it alone. We'll be here every step of the way with SEO coaching that adapts to your goals, pace, and budget.

With SEO coaching, you'll move forward with clarity and confidence.

At Pathfinder, our coaches are here to guide your efforts—whether you're mapping out strategy, optimizing blog posts, or have questions.

SEO coaching provides:

• Customized direction. Every business is unique. Get tailored advice so you can take the most direct path to growth.
• Experience you can rely on. Our coaches have worked on hundreds of websites and bring deep, practical knowledge to the table.
• Fresh ideas. Avoid the silo effect. We bring new ideas, fresh perspectives, and SEO best practices into every session.
• Ongoing updates. Stay ahead of algorithm updates, AI trends, and digital marketing shifts with expert guidance.

Group Coaching

Monthly memberships include unlimited access to three types of group coaching sessions.

I like to call you all the experts in my back pocket because if I ever struggle with something, I can come to a coaching call or open office hours, get my answers, and feel like an expert.

— ROBYN WHITE

Office Hours

Get your questions answered and receive feedback on your work. Office Hours are offered four times a week.

Skills Training

Live training on SEO strategies and tactics with industry experts. Skills Training is offered twice a month and is recorded so you can access it anytime.

Masterminds

Join Mastermind sessions with like-minded business owners. We have two Mastermind groups: local business owners and web designers/agencies. They each meet once a month.

1:1 Coaching

Looking for added support? Our SEO coaches are available for one-on-one sessions.

Monthly Plan

Our $199/month membership includes group coaching plus one 1:1 coaching session each month. You schedule the time and date that works best for you, and our coach meets you on Zoom for one hour. It’s like a membership to a personal trainer at the gym.

À La Carte

No monthly membership is required. You can pay for one-on-one sessions à la carte. They cost $150 for an hour and are held on Zoom.

I am thankful for the incredible personalized coaching and instructional videos with actionable steps to create change. I am now able to focus my attention on what is most important and what I love, which is working directly with my clients.

— ERICA FALBAUR, NEW DIRECTIONS COLORADO

See What Our Members Are Saying

"I am thankful for the incredible personalized coaching and instructional videos with actionable steps to create change. I am now able to focus my attention on what is most important and what I love, which is working directly with my clients."

— ERICA FALBAUR, NEW DIRECTIONS COLORADO

"I like to call you all the experts in my back pocket because if I ever struggle with something, I can come to a coaching call or open office hours, get my answers, and feel like an expert."

— ROBYN WHITE, RDW DESIGN STUDIO

A Look Inside the Community

Get your questions answered and learn alongside others with a monthly membership.

Meet Your Coaches

Our coaches have decades of experience to share and love teaching.

Lindsay Halsey

SEO, GOOGLE ANALYTICS & LOOKER STUDIO

For over 15 years, Lindsay has been creating impactful, future-proof SEO campaigns for businesses of all sizes. She enjoys teaching SEO to site owners and web designers via courses and coaching. Outside of the office, Lindsay spends time with her family in the Rocky Mountains of Colorado. She also is the founder of a nonprofit in Tanzania, To Return.

Lori Calcott

GOOGLE ADS, GOOGLE ANALYTICS, & LOOKER STUDIO

Originally from Pittsburgh, Lori is the published author of The Definitive Guide to Google AdWords. She has extensive experience in paid search and a keen eye towards maximizing return on investment from Google Ads. When not at work, Lori spends time with her family and can often be found hiking and skiing the Highland Bowl.

Michael Lykins

SEO & GOOGLE ANALYTICS

A lifelong learner, Michael is an SEO coach with extensive knowledge and experience in the latest SEO tools, tactics, and strategies. He’s constantly testing new SEO technologies and shares his findings via Office Hours, Skills Training, and Mastermind calls. Working out of Columbus, OH, Michael enjoys learning new things and testing out games with his friends.

À La Carte Coaching

Not ready for a membership? You can still book one-on-one SEO coaching sessions. A session costs $150 and is 1-hour via Zoom.

Frequently Asked Questions

When are the group coaching calls? Where are they held? Are they recorded?
We host 4-6 group calls per week. While based in the United States, we span time zones to ensure all members can access group coaching. If you don’t see times that work for you, please let us know so we can update our calendar accordingly.
The group calls are held on Circle, our membership platform. Joining a Circle call is very similar to joining a Zoom call.
The Skills Training sessions are recorded and available on demand. However, the Office Hours and Masterminds are not recorded so that members feel comfortable asking questions, and any data they share is private.

Do I get one-on-one coaching?
Our highest tier offering includes 1 x one-on-one coaching sessions each month. You can also purchase a coaching session a la carte at $150/hour.

Do coaching sessions roll over or accumulate?
One-on-one coaching sessions don’t roll over or accumulate.

What if I need to cancel my membership?
No problem. You can easily cancel your membership anytime.

Can I upgrade or downgrade?
Yes, you can upgrade and downgrade between tiers.

Can I pause my membership?
You can't pause your membership, but you can cancel it and come back.

Is there a refund or money-back guarantee?
Try our 14-day free trial for full access to our Core membership as a risk-free way of taking Pathfinder for a spin.