# Blog Pathfinder makes SEO approachable, actionable, and fun. ## Most Recent ## [4 of the Best Business Coaches for Web Designers and Agencies](/content/blog/best-business-coaches-freelancers-agencies/ "4 of the Best Business Coaches for Web Designers and Agencies"/index.html) Business Resources Over the years, I’ve had the chance to work with hundreds of web designers and agency owners through Pathfinder SEO and webShine. I’ve seen what separates those who grow with… [Read More](/content/blog/best-business-coaches-freelancers-agencies/ "Read More"/index.html) ## [The Beginner’s Guide to Shopify SEO: Where to Start](/content/blog/beginners-guide-to-shopify-seo/ "The Beginner’s Guide to Shopify SEO: Where to Start"/index.html) SEO Strategy You’ve launched your Shopify store… now, how do you get people on your site without paying for ads? This beginner’s guide to Shopify SEO is written for DIY store owners… [Read More](/content/blog/beginners-guide-to-shopify-seo/ "Read More"/index.html) ## [Collection Pages: Your Hidden SEO Opportunity on Shopify](/content/blog/collection-page-seo-for-shopify/ "Collection Pages: Your Hidden SEO Opportunity on Shopify"/index.html) SEO Strategy If you have a Shopify store, you probably spend a lot of time on your product pages. But did you know your collection (or category) pages can bring even more… [Read More](/content/blog/collection-page-seo-for-shopify/ "Read More"/index.html) ## SEO Strategy SEO Strategy [Read More](/content/blog/beginners-guide-to-shopify-seo/ "Read More"/index.html) SEO Strategy If you have a Shopify store, you probably spend a lot of time on your product pages. But did you know your collection (or category) pages can bring even more… [Read More](/content/blog/collection-page-seo-for-shopify/ "Read More"/index.html) ## [Why Your Product Pages Aren’t Ranking and How to Fix Them](/content/blog/product-page-seo-for-shopify/ "Why Your Product Pages Aren’t Ranking and How to Fix Them"/index.html) SEO Strategy Are you wondering why your product pages aren’t showing up in search results? Small mistakes like copying manufacturer text or having messy URLs can make your pages invisible to search… [Read More](/content/blog/product-page-seo-for-shopify/ "Read More"/index.html) ## SEO Training & Tips ## [How to Learn SEO (Step by Step)](/content/blog/how-to-learn-seo/ "How to Learn SEO (Step by Step/index.html)") SEO Training & Tips I remember learning SEO over fifteen years ago, starting out as a new account manager at a digital agency. I picked up skills one by one – writing meta descriptions,… [Read More](/content/blog/how-to-learn-seo/ "Read More"/index.html) ## [Mastering the Art & Science of Title Tags & Meta Descriptions](/content/blog/title-tag-meta-description/ "Mastering the Art & Science of Title Tags & Meta Descriptions"/index.html) SEO Training & Tips Knowing title tag and meta description best practices is essential knowledge for those wanting to optimize pages to rank better. Let’s get into how to make the most out of… [Read More](/content/blog/title-tag-meta-description/ "Read More"/index.html) ## [How to Create a Yoast Sitemap](/content/blog/yoast-xml-sitemap/ "How to Create a Yoast Sitemap"/index.html) SEO Training & Tips One of the many great things about the Yoast SEO plugin is that it automatically generates an XML sitemap for your website. This file acts as a resume for your website. It tells… [Read More](/content/blog/yoast-xml-sitemap/ "Read More"/index.html) ## SEO in the Age of AI ## [SEO, GEO & AEO: What’s the Difference and Why It Matters](/content/blog/seo-geo-aeo-whats-the-difference/ "SEO, GEO & AEO: What’s the Difference and Why It Matters"/index.html) SEO in the Age of AI There’s been a lot of talk lately about how AI is changing search. Some people are wondering if traditional SEO still matters. Others are trying to make sense of new… [Read More](/content/blog/seo-geo-aeo-whats-the-difference/ "Read More"/index.html) ## [How to Structure Content for AEO and AI Summaries (GEO)](/content/blog/how-to-structure-content-for-aeo-and-geo/ "How to Structure Content for AEO and AI Summaries (GEO/index.html)") SEO in the Age of AI How search works is evolving beyond the classic “10 blue links.” Users today get instant answers through featured snippets, voice assistants, and Google’s AI overviews instead of clicking through to… [Read More](/content/blog/how-to-structure-content-for-aeo-and-geo/ "Read More"/index.html) ## [E‑E‑A‑T in the Age of AI: How to Prove Your Content Is Worth Featuring](/content/blog/eeat-in-the-age-of-ai/ "E‑E‑A‑T in the Age of AI: How to Prove Your Content Is Worth Featuring"/index.html) SEO in the Age of AI The search landscape is shifting again. AI overviews and generative answers are reshaping how people find info, and they’re putting a spotlight on something Google has been talking about for… [Read More](/content/blog/eeat-in-the-age-of-ai/ "Read More"/index.html) ## eCommerce SEO SEO Strategy [Read More](/content/blog/beginners-guide-to-shopify-seo/ "Read More"/index.html) SEO Strategy If you have a Shopify store, you probably spend a lot of time on your product pages. But did you know your collection (or category) pages can bring even more… [Read More](/content/blog/collection-page-seo-for-shopify/ "Read More"/index.html) SEO Strategy [Read More](/content/blog/product-page-seo-for-shopify/ "Read More"/index.html) ## Business Resources for Web Designers & Agencies Business Resources [Read More](/content/blog/best-business-coaches-freelancers-agencies/ "Read More"/index.html) ## [Monthly SEO Reporting for Clients](/content/blog/monthly-seo-reports/ "Monthly SEO Reporting for Clients"/index.html) Business Resources Monthly SEO reports are a key component of ongoing SEO services as they: Fulfill your client’s expectations. Most clients expect monthly reports. It’s an industry best practice. Keep lines of communication… [Read More](/content/blog/monthly-seo-reports/ "Read More"/index.html) ## [SEO Questionnaire – 15 SEO Questions to Ask a Client](/content/blog/seo-client-questionnaire/ "SEO Questionnaire – 15 SEO Questions to Ask a Client"/index.html) Business Resources Congratulations! You’ve sold a new SEO client. Now, it’s time to onboard them into your agency. A new SEO client questionnaire is one of the best tools to ensure the… [Read More](/content/blog/seo-client-questionnaire/ "Read More"/index.html)