SEO Strategy

The Beginner’s Guide to Shopify SEO: Where to Start

You’ve launched your Shopify store… now, how do you get people on your site without paying for ads? This beginner’s guide to Shopify SEO is written for DIY store owners like you. We’ll break down exactly where to start with SEO: from understanding how search engines find your site to the key first steps that […]

Collection Pages: Your Hidden SEO Opportunity on Shopify

If you have a Shopify store, you probably spend a lot of time on your product pages. But did you know your collection (or category) pages can bring even more visitors? Collection pages show groups of products, and people search for these broader terms more often than they search for a single product. Because they

Why Your Product Pages Aren’t Ranking and How to Fix Them

Are you wondering why your product pages aren’t showing up in search results? Small mistakes like copying manufacturer text or having messy URLs can make your pages invisible to search engines. The good news? Each problem has a clear fix. This guide explains common issues and shows you how to resolve them, one by one.

Location Pages for SEO: To Build or Not To Build

If your client offers products or services in a single geographic location, it’s relatively easy to capitalize on local search for their core keywords. Their keyword strategy includes the service or product and the location—think “interior designer in Denver.” These pages map to the homepage or a services page. What if your client offers multiple

Google Business Profile without Reviews

Have you hesitated to create a Google Business Profile because you fear that someone will leave a bad review for your business? Have you wondered if you could have a Google Business Profile listing and just hide or disable reviews? In this blog post, we cover everything you need to know about Google Business Profile

SEO Strategy for eCommerce Websites

Ecommerce SEO is one of my favorite spaces because it’s a high volume and high opportunity space. Yes, it’s crowded and competitive, but there is low-hanging fruit and quick wins to be found. The key to success is creating a holistic SEO strategy for your eCommerce business and then taking a step-by-step approach to SEO.